According to
AdAge Global, by 2014 half of the world's media spending would be accounted by 10 emerging markets, and the emerging markets are expected to surpass US. While another report by Publicis Groupe's ZenithOptimedia estimated that China overcame Germany and became the 3rd largest market for media spending in 2010. By 2015, China would have surpassed the current No. 2 Japan.
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